The Design Transition team consists of Joyce Yee, Emma Jefferies and Lauren Tan.

Joyce is a senior lecturer at the Northumbria University’s School of Design, teaching across undergraduate and postgraduate levels. Formally trained in Visual Communication, she has over 10 years working experience in wide range of academic and professional environments. Joyce has published regularly since 2003 and her research is bound by a common theme of exploring and identifying how designers develop and improve their own practice. She is interested in the development of design-specific research methods, particularly human-centred research methods for design process and developing an approach for graphic design education in view of emergent media. Joyce’s current research is concerned with understanding how designers research and gain new knowledge, particularly in the area of designerly ‘inquiring’ and its resultant processes and methods. A simple way of describing the research area is ‘research on design research’.


Emma brings with her expertise in the development and dissemination of collaborative and visual practices in design. Her doctoral thesis was focused on understanding how to foster designers’ visual practices through a socio-cultural approach, using design research methods such as participatory workshops and visual mapping. Emma is currently on a global tour of design practices, visiting and working at some of the world’s most innovative practices. Her next stops are Brazil, Australia and India. Emma will be using these opportunities to understand the drivers of change in different geographic regions and gain insights into how design practices are transitioning around the world.


Lauren holds a BA Design Honours (Visual Communication) from the University of Technology Sydney (UTS) and a MA Business (Organisational Strategy and Marketing) from the University of Sydney, Australia. For more than 10 years she has worked as a designer in various capacities including graphic and communication design, landscape and garden design, business and management consulting and service design. In 2008 she co-founded in London, a design network and series of events focusing on sharing service design knowledge and practice. To date the network has grown to include 19 cities in 15 countries across the world connecting some of the world’s most progressive designers and innovators. These days Lauren is completing her PhD. Her research investigates the British Design Council’s Dott 07 (Designs of the Time 2007) design innovation initiative, exploring the different roles of the designer, including the designer as: Co-creator, Researcher, Facilitator, Capability Builder, Social Entrepreneur, Provocateur and Strategist.