Design Transitions. Inspiring Stories. Global Viewpoints. How Design is Changing.
Authors: Joyce Yee, Emma Jefferies and Lauren Tan
Foreword by Tim Brown, CEO and President of IDEO
Discover where design practice is today – and where it will take us in the future.
The Design Transitions book is the culmination of our two year journey across the world to capture stories of how design practices are changing from different perspectives and context. The book presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics.
Design Transitions takes you across the globe in search of the most innovative design practitioners, and their answers to the question ‘How are design practices changing?’ From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield.
Design Transitions is divided into three sections:
Section I: Changing Practices features 25 stories from design practices in a range of disciplines.
Section II: New Territories features 5 organizations introducing and embedding design approaches into their core practice and operations.
Section III: Viewpoints features 12 interviews with leading design academics, offering additional insights and a critical perspective on the key themes that have emerged from our case studies and interviews.
The book aims to inspire and inform any reader with an interest in design and its future direction. It provides essential reading for any practitioner, researcher, educator, and/or other stakeholders involved in the design industries. This book reveals the philosophy, working processes and approaches that these practices adopt in their work and the impact this will have for design practice for the future.