Amsterdam Launch pictures

Amsterdam launch event

We had the inaugural launch of the Design Transitions book at the iconic Hotel Droog in Amsterdam on the 29th of November. We had over 50 guests from a range of private sector organisations, government and design practices. Thank you to everyone who were present to help us celebrate the launch and to continue our conversation on where design is going.We were very fortunate to have some of our contributors share their views of their transitions and where they think design is going. This is a brief summary of what each of the contributors spoke about:

  • Arne Van Oosterom (DesignThinkers Group) – how feeling he never fitted in any type of educational model enabled him to continuously challenge the status quo of any type of organisation, essential for innovation to happen.
  • Erik Roscam Abbing (Zilver Innovation) – the challenge of building and developing a coherent team for strategic innovation in light of evolving business models.
  • Agata Jaworska (Droog) – raised the question of the continued importance of aesthetics and how it must not be lost in the focus of other types of design skills.
  • Caio Werneck (Minas Gerais Office of Strategic Priorities, Brazil) – shared learnings and failings from the design of governmental policy – namely over-estimating the presence of super-citizen to drive innovation from the ground up.

Pictures of the event can be found on our Flickr site. The talks were filmed and we will be publishing them in the coming months. We also had a write-up of the event in Dutch here for those who can read Dutch (or use Google Translate).

We will be having a London Launch on the 9th of December at Fjord’s offices. We will be tweeting using the #designtransitions, so you can follow us on the night.

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